SEO Training Course Content New Update

Program – SEO: search engine positioning and:The various levers of SEO

• SEO
• Sponsored links
• Le XML feed ou trusted XML
• RSS feeds
• Tags and tag clouds

The optimization of a web page from search engines

• The different elements of optimization
• Les metas
• The key words
• Improved pagerank
• Les footers
• Les back links

SEO

• Presentation of search engines
• Technical audit of the site
• The study and selection of keywords
• The popularity (definition of pagerank)
• Optimizing content and meta tags
• Techniques banned
• Submission and control

The traffic analysis

• Methods of audit of a site we
• Tools: Google Analytics, Xiti, Centrica …
• Audience measurement and analysis
• ROI calculation
• Implementation of tags

Teaching Method:
Theoretical lectures, practical examples and case studies allow students to appropriate marketing methods adapted to the web.

Public :
Training SEO: search engine positioning and targets:
Traffic manager, marketing manager, advertising manager, manager, webdesigner

Prerequisites:
This course SEO: search engine positioning and does not require prerequisites.